Department of Financial Technologies and Entrepreneurship
Education and Research Institute of Business, Economics and Management Sumy State University

Participation in a practical webinar on e-commerce and Internet marketing

Students and teachers of the Department of Financial Technologies and Entrepreneurship took part in the practice-oriented webinar “International e-commerce in action – 2023. Practical marketing. How Ukrainians sell products abroad even after the outbreak of war”, which was organised by the Department of International Economic Relations of the Academic and Research Institute of Business, Economics and Management of Sumy State University on 2 May 2023.

Oleksandr Radich, an e-commerce expert, representative of the Western Bid trading platform in Ukraine, speaker of the Export School of Ukrposhta and the Diia.Business web service, during the webinar, described in detail the capabilities of web services that are available for use by Ukrainian entrepreneurs for e-commerce (Western Bid, Etsy, Shopify, Amazon, eBay, Komok, Lavky) and for Internet marketing (email marketing, social media marketing (SMM), in particular, such as Reddit, Quora, Pinterest).