B2B marketing tools are widely used in the commercialization of technologies. There are quite a lot of these tools. According to global research, the most effective type of content in B2B marketing today is video.
Therefore, on November 23, 2021, 2nd-year students 2nd-year students majoring in 076 «Business, trade and exchange activities», educational programs «Electronic Business, Finance and Communications» and «Business, trade and exchange activities», groups EN-01/1pe, EN-01/2bfk, EN-01/3pe-1, EN-01/4bfk-1 within the discipline “Technology Commercialization”, the theme of the lesson “Technology Transfer” (teacher Liudmyla ZAKHARKINA) joined the online workshop «Video content as a tool of B2B marketing. Practical Cases», where Rubarb digital specialists (Rodion GONCHAROV and Maria RUBTSOVA) presented in detail the possibilities and various aspects of creating videos for the industrial and high-tech sectors. The event was held by the Association of Industrial Automation Enterprises of Ukraine.
Now our students know all types of videos for commercialization of technologies by industrial and high-tech sectors: advertising, image, video cases and expanders. But they clearly orient for what purposes this or that video content is needed.
Thanks to the Association of Industrial Automation Enterprises of Ukraine and speakers from Rubarb digital (Rodion GONCHAROV and Maria RUBTSOVA) for a great workshop and a lot of interesting information.
