Department of Financial Technologies and Entrepreneurship
Education and Research Institute of Business, Economics and Management Sumy State University

“Communication strategy: a person as a brand, professional resume, building a successful reputation”

December 12, 2021 1st year students majoring in 076 “Entrepreneurship, trade and exchange activities”, educational master’s program “Entrepreneurship, trade and logistics”, group PTL.m-11 within the discipline “Business Communications”, lesson topic “Communication tools of successful reputation »(Lecturer Candidate of Economic Sciences, Associate Professor Kasyanenko TV) presented their professional resumes and certificates of mastered online course in non-formal education” Communication tools for building a reputation “on the platform Prometheus and talk about:

1) own reputation (starting with the right resume, posting information about your professional experience on social networks and promoting your profile);

2) promotion of services, goods or socially important messages (definition of target groups and their needs, creativity);

3) successful building of the reputation of the organization and the company (creation of communication plans and strategies, evaluation of success).