Department of Financial Technologies and Entrepreneurship
Education and Research Institute of Business, Economics and Management Sumy State University

Participation in the Online Business Laboratory 2025

While studying the course “Entrepreneurship and Digital Business Communications”, first-year students together with Senior Lecturer, PhD Anastasiia Samoilikova took part in Ukraine’s largest business event – the Online Business Laboratory 2025 (Genius.Space) – 5 days of powerful live online business content, 25 top speakers from leading Ukrainian companies, valuable insights, success stories, networking, and inspiration.
From October 13 to October 17, 2025, first-year students from all educational programs of the Institute of Business, Economics, and Management joined the event, including students of the Bachelor’s Program “Banking” (full-time) and “Finance” (distance learning). The most active participants were Nataliia Lakhtaryna, Yaroslav Moskalets, Veronika Rudenko, Oleksandr Zapotylok, Iryna Fedorova and Myroslava Babych.
Participants had the opportunity to immerse themselves in real business experience and modern development strategies, listen to 25 leading speakers from Ukraine and around the world, including Oleg Horokhovskyi (Monobank), Viacheslav Klymov (Nova Poshta), Viktoriia Tyhipko (TA Ventures), Yurii Fyliuk (Promprylad), Taras Panasenko (Avrora), Olha Rudnieva (Superhumans Center), Olena Borysova (Gastro Family), and many others. They gained motivation, insights, and practical advice for their professional growth and were inspired by the success stories of Ukrainian and international entrepreneurs.
Such events provide students with an excellent opportunity to explore real-life examples of entrepreneurship, understand modern trends in business and digital communications, and later apply the acquired knowledge and skills for the benefit of their communities and the development of local entrepreneurship.*
*The course “Entrepreneurship and Digital Business Communications” is being implemented for the first time using the Service Learning methodology within the framework of the Erasmus+ ServU project.