From 5 to 9 October 2026, first-year students of the Educational and Scientific Institute of Business, Economics and Management and the Centre for Correspondence and Distance Learning (Sumy State University) participated in the Online Business Laboratory 2026 as part of the course «Entrepreneurship and Digital Business Communications», taught by Anastasiia Samoilikova, PhD in Economics.
The Online Business Laboratory 2026 was an online educational event focused on current trends in entrepreneurship, digital technologies and business communications. It brought together leading Ukrainian entrepreneurs, company executives, marketing professionals, and experts in sales, investment and digital business. Participants had the opportunity to explore practical experience in establishing and scaling businesses, brand development, investment attraction, team management, and the use of artificial intelligence and digital tools in entrepreneurial activities.
Speakers shared their experience representing Ukrzaliznytsia, Superhumans Center, TA Ventures, Genius.Space, Preply, goodwine, Fishka, WhiteBIT, Finmap, Concert.ua, Readeat, Elvatech and other prominent Ukrainian companies and projects. Key topics included business model transformation under conditions of uncertainty, e-commerce development, corporate entrepreneurship, effective customer communications, the international expansion of Ukrainian businesses, and the identification of new growth opportunities.
The most active students were Mykyta Zorin (PB-61), Oleksandr Markovych (Fdn-61), Daria Mashentsova (Mz-61s), Sofiia Naumenko (Edn-61), Daryna Rybalka (MK-61), Iryna Slabko (MKdn-61), and Viktoriia Skrypchenko (Mz-61s).
Participation in the Online Business Laboratory 2026 provided an opportunity to deepen students’ understanding of contemporary entrepreneurial practices, explore real-world business cases, and broaden their knowledge of the application of digital technologies in professional activities. The gained ideas and practical insights will contribute to the development of entrepreneurial thinking, digital competencies and business communication skills, which are essential components of students’ professional training.
Department of Financial Technologies and Entrepreneurship
