{"id":62276,"date":"2025-12-08T22:16:48","date_gmt":"2025-12-08T20:16:48","guid":{"rendered":"https:\/\/fintech.biem.sumdu.edu.ua\/?p=62276"},"modified":"2025-12-08T22:21:55","modified_gmt":"2025-12-08T20:21:55","slug":"students-conducted-community-trainings-within-the-service-learning-course-entrepreneurship-and-digital-business-communications-servu","status":"publish","type":"post","link":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/students-conducted-community-trainings-within-the-service-learning-course-entrepreneurship-and-digital-business-communications-servu","title":{"rendered":"Students Conducted Community Trainings within the Service-Learning Course \u201cEntrepreneurship and Digital Business Communications\u201d (ServU)"},"content":{"rendered":"\t\t
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As part of the service-learning course \u201cEntrepreneurship and Digital Business Communications,\u201d implemented under the international project \u201cService-learning in Higher Education for Ukraine\u2019s Recovery\u201d (ServU), No. 101128922 \u2013 ServU \u2013 ERASMUS-EDU-2023-CBHE<\/a>, first-year bachelor\u2019s students of the Institute of Business, Economics and Management, under the mentorship of senior lecturer of the Department of Financial Technologies and Entrepreneurship, PhD in Economics Anastasiia SAMOILIKOVA<\/strong>, successfully mastered the conceptual foundations of entrepreneurship, business digitalization, and acquired a modern system of competencies and skills in entrepreneurship and digital business communications.<\/p>

The service-learning methodology covered progressive forms of educational activity (interactive lectures, case studies, development and presentation of an individual project, reflection and co-creation integrated into practical activities). Along with the intensive academic program of the discipline, the students participated in the Online Business Laboratory-2025<\/a> and the project-based intensive \u201cWomen\u2019s Leadership and Entrepreneurship,<\/a>\u201d as well as community-oriented activities within the Sumy City Territorial Community.<\/p>

On December 4, 2025,<\/strong> students of the degree programs \u201cBanking\u201d (Daria Skrypnyk<\/strong>), \u201cMarketing\u201d (Daria Andriienko<\/strong>), and \u201cInternational Economic Relations\u201d (Bohdana Boronina<\/strong>) conducted an offline training session for women of different age groups, including socially vulnerable categories, who attend the NGO \u201cGirls\u201d<\/strong> community space. They introduced participants to the process of registering as a private entrepreneur, presenting a detailed step-by-step guide and explaining the advantages of online registration on the Diia portal, as well as guiding them through developing a business idea using the Canvas business model template.<\/p>

The training provided beneficiaries with practical tools for starting their own businesses, support and motivation to move from an idea to real steps, overcome digital fears, increase confidence, and encourage continued learning and viewing entrepreneurship as a path toward self-employment and economic independence. The long-term effect for the community includes an increase in potential female entrepreneurs and the economic empowerment of women, which contributes to community development \u2013 not only through the growth of local entrepreneurship but also through job creation and the reduction of unemployment and social vulnerability.<\/p>

Also on December 4, 2025,<\/strong> students of the \u201cMarketing\u201d and \u201cEntrepreneurship\u201d program held a webinar for community residents as part of the activities of the NGO \u201cCenter for Lifelong Learning.\u201d<\/strong> Using presentations of their own business-idea projects developed with the Canvas model, the students shared their experience not only in developing a business idea and planning all components of a business model but also in its practical implementation (in particular, Anastasiia Sytnyk<\/strong>). Beneficiaries received clear, accessible, and highly practical information that lowers barriers for those who are just beginning to consider starting a business. Real, functioning examples inspire trust, motivation, and encouragement. The fact that these ideas are presented by young people who are already taking their first steps in entrepreneurship gives participants confidence: \u201cIf they can do it, I can too.\u201d This format provided structured guidance on how to build a viable business idea from scratch, supporting the development of local entrepreneurship.<\/p>

Additionally, from September to December 2025<\/strong>, students \u2013 regardless of study format or current location, including those in the \u201cFinance\u201d program \u2013 developed a questionnaire and conducted research among local entrepreneurs and individuals potentially interested in starting their own businesses. They used modern digital tools, including group-work functions of the university\u2019s online learning platform, Mi\u0445. The goal of the survey was to assess levels of interest in entrepreneurship, digital literacy, and readiness to use digital technologies and services in business, with a focus on identifying key challenges and opportunities for developing entrepreneurship and digitalization in the community. The results may be useful for the Department of Strategic and Socio-Economic Development of the Sumy City Council<\/strong> in planning and improving programs for business support, digital inclusion, and local economic development.<\/p>

During dissemination activities, from December 8 to 19<\/strong>, during the final practical classes of the course \u2013 where students will present their business-idea projects within academic groups \u2013 interested partners and community members are invited.<\/p>

Thus, the integration of academic knowledge, practical activity, engagement, and community service based on the service-learning approach promotes critical thinking, adaptability, and innovation in response to real challenges. It allows students to directly apply learning outcomes to address local problems and needs, fostering a sense of involvement and significance within the municipal territorial community in the conditions of martial law and post-war recovery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As part of the service-learning course \u201cEntrepreneurship and Digital Business Communications,\u201d implemented under the international project \u201cService-learning in Higher Education for Ukraine\u2019s Recovery\u201d (ServU), No. 101128922 \u2013 ServU \u2013 ERASMUS-EDU-2023-CBHE, first-year bachelor\u2019s students of the Institute of Business, Economics and Management, under the mentorship of senior lecturer of the Department of Financial Technologies and Entrepreneurship, […]<\/p>\n","protected":false},"author":25,"featured_media":62264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-62276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"publishpress_future_action":{"enabled":false,"date":"2026-04-16 07:41:34","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/62276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=62276"}],"version-history":[{"count":4,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/62276\/revisions"}],"predecessor-version":[{"id":62280,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/62276\/revisions\/62280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/62264"}],"wp:attachment":[{"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=62276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=62276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=62276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}