{"id":51967,"date":"2023-05-22T20:59:55","date_gmt":"2023-05-22T17:59:55","guid":{"rendered":"https:\/\/fintech.biem.sumdu.edu.ua\/?p=51967"},"modified":"2023-05-22T20:59:55","modified_gmt":"2023-05-22T17:59:55","slug":"online-class-with-a-practicing-specialist-from-onfleet","status":"publish","type":"post","link":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/online-class-with-a-practicing-specialist-from-onfleet","title":{"rendered":"Online class with a practicing specialist from Onfleet"},"content":{"rendered":"<p>On May 22, 2023, Associate Professor of the Department of Finance and Entrepreneurship Pokhylko S.V. held an online class on the discipline &#8220;E-commerce&#8221; on the topic &#8220;Business models and concepts of e-commerce. Explanation of the business models of affiliate marketing and subscription&#8221; for students of groups PTL.m-21, EN-02\/2f, EN-02\/4f-1, PTB-11\/1pe, PTB-11\/1pe-2, PTB-11\/2bfk, PTB-11\/2bfk-2, EN-02\/1e.<br \/>\nPractitioner V. Denysova, Technical Support Engineer at Onfleet and owner of an online store, joined the online class.\u00a0 Onfleet is a reliable last-mile delivery solution for thousands of companies in dozens of industries, including food, retail, e-commerce, furniture, pharmaceuticals, and more. A former graduate of The Management Institute of Canada (MIC) MBA Management, the speaker focused first on the current content management systems (CMS) and marketplaces for building a website WordPress, Shopify, Wix, Rozetka, OLX, Prom and emphasized the important components of e-commerce, such as promotion using search engine optimization SEO, advertising and analytics Google Adwords, Google Analytics, Facebook, Instagram. The students had the opportunity to review all the stages of building an e-commerce website step by step.\u00a0 Then Ms. Viktoriia moved on to the topic of Business Models and the concept of e-commerce. She explained the affiliate marketing business model and subscription model, analyzing the Onfleet case study and comparing the business model of this company with other existing models.<\/p>\n<p><a href=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759287-400x199.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-51965\" src=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759287-400x199.jpeg\" alt=\"\" width=\"400\" height=\"199\" srcset=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759287-400x199.jpeg 400w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759287-1024x509.jpeg 1024w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759287-768x382.jpeg 768w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759287.jpeg 1280w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a> <a href=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759308-400x215.jpeg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-51963\" src=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759308-400x215.jpeg\" alt=\"\" width=\"400\" height=\"215\" srcset=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759308-400x215.jpeg 400w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759308-1024x550.jpeg 1024w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759308-768x413.jpeg 768w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759308.jpeg 1280w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a> <a href=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759535-400x195.jpeg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-51961\" src=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759535-400x195.jpeg\" alt=\"\" width=\"400\" height=\"195\" srcset=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759535-400x195.jpeg 400w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759535-1024x498.jpeg 1024w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759535-768x374.jpeg 768w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2023\/05\/photo1684759535.jpeg 1280w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On May 22, 2023, Associate Professor of the Department of Finance and Entrepreneurship Pokhylko S.V. held an online class on the discipline &#8220;E-commerce&#8221; on the topic &#8220;Business models and concepts of e-commerce. Explanation of the business models of affiliate marketing and subscription&#8221; for students of groups PTL.m-21, EN-02\/2f, EN-02\/4f-1, PTB-11\/1pe, PTB-11\/1pe-2, PTB-11\/2bfk, PTB-11\/2bfk-2, EN-02\/1e. Practitioner [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":51965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[5],"tags":[],"class_list":["post-51967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"publishpress_future_action":{"enabled":false,"date":"2026-05-02 06:18:34","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/51967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=51967"}],"version-history":[{"count":0,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/51967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/51965"}],"wp:attachment":[{"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=51967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=51967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=51967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}