{"id":47115,"date":"2021-12-14T09:22:36","date_gmt":"2021-12-14T07:22:36","guid":{"rendered":"https:\/\/fintech.biem.sumdu.edu.ua\/?p=47115"},"modified":"2021-12-14T09:22:36","modified_gmt":"2021-12-14T07:22:36","slug":"communication-strategy-a-person-as-a-brand-professional-resume-building-a-successful-reputation","status":"publish","type":"post","link":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/communication-strategy-a-person-as-a-brand-professional-resume-building-a-successful-reputation","title":{"rendered":"&#8220;Communication strategy: a person as a brand, professional resume, building a successful reputation&#8221;"},"content":{"rendered":"<p>December 12, 2021 1st year students majoring in 076 &#8220;Entrepreneurship, trade and exchange activities&#8221;, educational master&#8217;s program &#8220;Entrepreneurship, trade and logistics&#8221;, group PTL.m-11 within the discipline &#8220;Business Communications&#8221;, lesson topic &#8220;Communication tools of successful reputation \u00bb(Lecturer Candidate of Economic Sciences, Associate Professor Kasyanenko TV) presented their professional resumes and certificates of mastered online course in non-formal education&#8221; Communication tools for building a reputation &#8220;on the platform Prometheus and talk about:<\/p>\n<p>1) own reputation (starting with the right resume, posting information about your professional experience on social networks and promoting your profile);<\/p>\n<p>2) promotion of services, goods or socially important messages (definition of target groups and their needs, creativity);<\/p>\n<p>3) successful building of the reputation of the organization and the company (creation of communication plans and strategies, evaluation of success).<\/p>\n<p><a href=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-47107\" src=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd1-400x225.jpg\" alt=\"\" width=\"400\" height=\"225\" srcset=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd1-400x225.jpg 400w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd1-1024x576.jpg 1024w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd1-768x432.jpg 768w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd1.jpg 1280w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><a href=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd2.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-47109\" src=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd2-400x225.jpg\" alt=\"\" width=\"400\" height=\"225\" srcset=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd2-400x225.jpg 400w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd2-1024x576.jpg 1024w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd2-768x432.jpg 768w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd2.jpg 1280w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><a href=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd3.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-47111\" src=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd3-400x225.jpg\" alt=\"\" width=\"400\" height=\"225\" srcset=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd3-400x225.jpg 400w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd3-1024x576.jpg 1024w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd3-768x432.jpg 768w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd3.jpg 1280w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><a href=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-47113\" src=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd4-400x225.jpg\" alt=\"\" width=\"400\" height=\"225\" srcset=\"https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd4-400x225.jpg 400w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd4-1024x576.jpg 1024w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd4-768x432.jpg 768w, https:\/\/fintech.biem.sumdu.edu.ua\/wp-content\/uploads\/2021\/12\/slajd4.jpg 1280w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>December 12, 2021 1st year students majoring in 076 &#8220;Entrepreneurship, trade and exchange activities&#8221;, educational master&#8217;s program &#8220;Entrepreneurship, trade and logistics&#8221;, group PTL.m-11 within the discipline &#8220;Business Communications&#8221;, lesson topic &#8220;Communication tools of successful reputation \u00bb(Lecturer Candidate of Economic Sciences, Associate Professor Kasyanenko TV) presented their professional resumes and certificates of mastered online course in [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":47109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12,5],"tags":[],"class_list":["post-47115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-uncategorized"],"publishpress_future_action":{"enabled":false,"date":"2026-04-30 22:18:57","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/47115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=47115"}],"version-history":[{"count":0,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/47115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/47109"}],"wp:attachment":[{"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=47115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=47115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fintech.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=47115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}